A personal proposal for Zach & Lauren
Let’s givefibre apersonality.
Brand strategy, identity and packaging for Biota Fibre. Presented by Stylographic.
Not another snack-bar brand. An opportunity to make something overlooked feel essential, and desirable.
Confidential proposal, prepared for Biota Fibre
Protein became a culture. Fibre deserves a moment of its own.
- 01
Fibre first
A clear and ownable point of difference.
- 02
Food first
Honest ingredients, appetite appeal, not a pharmacy aesthetic.
- 03
Personality with purpose
Confidence up front, cheek where it adds memorability.
A brand built to stretch beyond one bar, one flavour and one production run.
First product: 52 g Fig, Roasted Almond & Cinnamon whole-food fibre bar, targeting ~16 g fibre.
Do premium and playful have to choose sides?
Mode 01: Shelf presence
Considered.
Credible.
Craveable.
At first glance, make Biota feel like delicious, grown-up food worth its place on the shelf.
Make people want to pick it up. Then make them smile.
A growing conversation. An opportunity to sound different.
floura.com
Floura
Fibre-first premium bar, an important direct benchmark.
What it teaches us
In our view, it shows fibre can lead the story on a premium bar, and that buyers may pay for a considered, design-led product.
Where Biota can differentiate
Biota could feel more food-led and more characterful, with warmer appetite appeal and a voice people remember and repeat.
Sources: floura.com; tropeaka.com.au; fodbods.com; metamucil.com.au.
A brand system. Not just a logo.
Kickoff, audience and market nuance, brand ambition, and what Biota should own.
Two distinct initial creative directions, each with a clear rationale and relevant applications.
Selected direction developed: wordmark, optional icon, palette, typography and supporting system.
Front and back 52 g pouch: shelf legibility, seal and safe-area review, hierarchy and required back-of-pack content.
Three consolidated revision rounds across agreed deliverables; supplier preflight and final print-ready artwork.
Concise brand guide, final approved asset package, native files, and full transfer of ownership after final payment.
Indicative timeline · 7–8 weeks from kickoff
Dependent on prompt client feedback, final approved claims, supplier dielines and required legal/NIP inputs. Boxes, if selected, run concurrently where dielines are available and may extend the schedule.
One coherent brand story, designed to work from a single 80 × 130 mm pouch to a growing portfolio.
Small studio. Serious thinking.
Stylographic is an independent creative studio based in Liverpool, UK. We build brands that do more than look good: they need to communicate clearly, work commercially and stay coherent wherever customers meet them.
Founder / Creative Director: Graeme Forrest
20 years in design and brand communications
Oakhills
We built a lifestyle-led brand for the North East’s largest student accommodation provider, helping Oakhills stand out as more than a place to stay.
NELE
We created the brand for NELE, a new range of zero-sugar ice pops and lollies packed with electrolytes, ahead of its planned summer 2027 launch.
Halal Protein
We developed a distinctive identity for Halal Protein, bringing clarity and confidence to a protein brand built around halal consumers.
Claritee
We helped build Claritee from the inside as a cofounding partner, shaping the brand and its direction as the business grew.
Two ways to bring Biota to life.
- Discovery and positioning$2,000
- Identity development$5,000
- Brand guide and tone of voice$1,500
- Single-SKU front/back pouch and print-ready artwork$4,500
- Total$13,000 AUD
- All Quote A deliverables$13,000
- 12-pack retail/shipping box graphic design$1,750
- 3-pack sample/influencer box graphic design$1,250
- Total$16,000 AUD
Our thinking: the 12-pack is a retail workhorse and should sell from the shelf. The 3-pack is where the brand gets to have fun. An influencer and buyer unboxing moment is the perfect place for the cheek to come out.
Included in both
- Two initial creative directions
- Up to three consolidated revision rounds in total: a round is one combined list of stakeholder feedback submitted at a milestone
- File handover
- Coordinated supplier specifications
- Full ownership of all brand assets on final payment
Terms
- 50% non-refundable booking deposit to commence; 50% on completion, before final native files and IP transfer.
- Tax/VAT treatment to be confirmed on invoice based on cross-border supply.
- Three revision rounds apply across the project, not per deliverable. Further changes are quoted separately.
- Boxes are artwork for agreed formats only, based on final supplied dielines. Structural engineering, physical proofs, print and manufacturing excluded unless separately scoped.
- Printing subject to Vivo Packaging approval and proofing.
- Third-party fonts must be properly licensed; underlying licences cannot be transferred as bespoke IP.
- On final payment, full ownership transfers to Biota Fibre, including the logo, all artwork, the brand guide, separate logo files and native working files. The only exception is third-party font and stock licences, which are licensed rather than owned.
- Visuals and competitor assessments in this proposal are illustrative and opinion-based. Product figures and any nutrition or health claims are subject to final testing and approval.
Excluded
- Print and manufacturing
- Product photography
- Regulatory advice or approval
- Nutrition testing or calculation
- GS1 account / barcode purchase
- Font and stock licensing fees
- Legal reviews
- Packaging formats beyond those listed
- Supplier charges
Client to supply
- Verified ingredient proportions
- Approved allergen and NIP information
- Business address
- Compliant country-of-origin mark/statement
- Approved on-pack copy
- Barcode
- Storage directions
- Production date-code requirements
The specialist compliance professional / client is accountable for claims and legal sign-off. All prices in Australian dollars. Valid for 30 calendar days after 23 October 2026 unless agreed otherwise. Commencement and actual timetable to be agreed. This page is for discussion; it is not a payment or binding acceptance mechanism.
Good fibre. Great brand. A little cheek.
No time that suits? Message us directly and we’ll find a better one.
PDF companion available on request
Make them want to pick it up. Then make them smile.